Briefly stated, the aim of AI is to build – or rebuild – organizations around what works, rather than trying to fix what doesn't. AI pra

The steps described in this section can be helpful in any endeavor that requires definition and a communication structure.

Marketing is science. It’s not subjective. It’s not arguable. This is a handy technique to evaluate what to do next in any selling situation

The next tine you feel the need to reach out, touch base, shift a paradigm, or leverage a best practice Just Do It and stop talking about it